727 Turrell Logo
727 Turrell is a small online clothing store based out of Waterloo, Ontario. The purpose of this logo is to capture the joy and happiness that comes when we take a second to relax and enjoy the small things. Ice cream is simple, yet is tied to so many positive and simple memories. Its bold pop art style creates a fun an playful atmosphere, while at the same time keeping the overall piece crisp and accurate.

Created in illustrator, I used a combination of triangles and ellipses to create a rough shape of an ice cream cone. After getting the shape, I simply created shapes with the pen tool of where I wanted the logo to be shaded. This resulted in the thick dark shading, which adds to the logos depth.